About Eagle One

For more than two decades, Eagle One has been a leader in the development and manufacture of premium automotive appearance care products. The company enjoys a reputation for quality and innovation, especially among the most demanding enthusiasts.

Auto and motorcycle enthusiast Bernard Li founded Eagle One in 1978. The company's first product was a two-step Wire Wheel Cleaning Kit that revolutionized the wheel-care category. The product became the foundation of the company's entry into the vehicle appearance care market.

From 1978 to 1985, the company expanded its line with products such as Tire Cleaner, Plastic Polish and Spot Remover. Additional wheel-care cleaners such as Chrome & Wire, Aluminum Wash, Mag & Chrome and Mag Cleaner were also introduced. Eagle One became the premier brand of wheel care cleaners among enthusiasts.

Capitalizing on its brand name and popularity, the company expanded its line to include waxes and polishes. With the addition of these products, Eagle One had a full-line of premium appearance care products.

The 1990's heralded the introduction of Eagle One's unique WET product line. In 1992, the company introduced a unique polish called Visual Perfection. This evolved into WET Polish & Wax which was an instant success. WET Paste Wax, WET Car Wash, WET Wipe & Shine and WET Tire Shine soon followed.

In 1998, the company began marketing a unique line of Scent Clips designed to slide directly into a car's air vents. The line now includes aromatherapy clips and a mirror clip that is placed on the post behind the rear-view mirror.

In February of 1998, Eagle One was purchased by Valvoline, a division of Ashland Inc. Eagle One appearance products perfectly complemented Valvoline's line of automotive products and services including Valvoline motor oil, Zerex antifreeze and Pyroil chemicals.

In the last few years Eagle One has added innovative products such as Wax As-U-Dry, All Wheel & Tire Cleaner, Bucket-Free Car Wash and Tire Swipes. All of these products are designed to make your car look great in less time.

Each year, Eagle One conducts the "Golden Rule" -- a nationwide competition among car clubs. A club in the West, Midwest, East and South is honored for the most outstanding community service program during the year. The winning teams are awarded a custom-designed plaque and buckets of Eagle One and Valvoline product. The award program is designed to foster a greater public awareness of the outstanding work being done by car clubs throughout the nation.

In 2000, Eagle One inaugurated the Eagle One-Shav Glick Award to honor the motorsports editor of the Los Angeles Times. The award is presented to a Californian for distinguished achievement in motor racing. Past winners include Dan Gurney, Wally Parks (who founded the NHRA), Parnelli Jones, Rick Mears, Les Richter and J.C. Agajanian. The award is presented before more than 100,000 fans in ceremonies prior to the NASCAR 500 at California Speedway in Fontana, Calif.